A blogging business plan is an incredibly important document that forms the foundation for a blogging venture. It clearly identifies the business s goals, objectives, plan, competitors, and financial feasibility. All successful blogging ventures have at least one. In fact, there is quite a bit of empirical research out there indicating that the existence (or non-existence) of a blogging plan will either make (or break) the success or failure of a blogging venture.
First, let us think about the goals of blogging. Are you providing information or opinion? If so, you are in the “information” category. If you want to build an “opinionated” brand on the Internet, on a particular brand of products, or on a particular niche, you are in the “information” category.
Second, your goal may be to build an audience. If so, you need a blogging business plan in order to determine how you intend to get started. A general audience is a great start. You might consider building a list in order to target more specifically as an affiliate marketer, a publisher, or a publisher of a blog on clothing lines.
Your blogging business plan should consider whether you intend to focus on a niche, on a specific niche, on a sub-niche, or on a broad topic? Niche blogs appeal to more readers. Sub-niche blogs appeal to a narrower audience, often with specific content in mind. Broad topics to appeal to a broader audience, but the content available in this category is not usually well suited to a specific niche (unless it is highly informative), to a particular niche (unless it has strong advertising potential), or to a broad audience.
Finally, your blogging business plans should take into account the value of your brand. Can you leverage the power of your brand in blogging? Are you known enough to attract advertisers? What types of ads will you accept? How will your readers know that they are being advertised by you?
Your blogging business plan should also address whether you have a mission statement and what that mission statement looks like. You may want to create and distribute a vision statement as well. This statement will be your roadmap for how you intend to navigate the blogging journey. You can develop a vision statement by brainstorming and reflecting on the themes of your blog. You may want to create one based on the contents of one post. You may even want to write a vision statement by referring to your blog at least once every single day.
You should also include an email list in your blogging business plan. The purpose of your email list is to not only get people to sign up to your list, but to use your email list to market other aspects of your website and your brand. You should start by setting up your email list with a free gift such as a free eBook or other valuable giveaway, then offer them regular newsletters with special offers on your blog. You can build your list organically by sending useful information on your blog and into your subscribers’ inbox on a regular basis.
You should also include demographics in your blogging marketing strategy. You should identify what groups of people in your target audience are likely to be interested in reading your blog. You should then focus on those groups, including demographics, until you find a niche that you can become known to and have a loyal audience who reads your blog regularly. With that foundation, you should be able to build a successful blogging business from the ground up.